Editorial policy
We ask you to act on what we publish — change a page, add a file, rewrite a title. That only works if you can see how these articles are made. This page says it plainly.
Who writes this blog
Every article is published under one byline: the tobecited editorial team. There are no author personas on this site — no invented names, no stock portraits, no credentials we do not hold. We would rather carry a single accountable signature than manufacture expertise.
The people behind that byline build the product. What we know about AI assistants comes from running the same checks we sell — on our own domain first — and from reading what the providers publish about their own crawlers.
How AI is used here
Drafts are prepared with AI assistance, and every fact, number and link is verified by a person before publication. We say so directly because a company selling AI visibility has no business being coy about it. The tool is not the problem; unverified output is, and the verification is where our name goes.
Where the numbers come from
A figure without a primary source does not get published. When we cite a measurement, we link the measurement itself. When we describe how a crawler behaves, we link the provider's own documentation. Second-hand summaries are not sources, and we do not repeat a number because other blogs did.
Where nothing authoritative exists, we say so instead of filling the gap. There is no official llms.txt validator, for instance, so our checklist for it is manual — and the article states that outright rather than implying a standard that does not exist.
What we will not write
We do not promise that a technical change will make an assistant recommend you. Structured data, llms.txt and server-rendered HTML make your facts machine-readable. No AI provider has said any of them earns citations, and anyone promising that is selling something.
We separate what is confirmed from what is inferred, and label the difference in the text. When a claim is our reasoning rather than a documented fact, it is written as reasoning.
The product in our articles
Articles are written to be useful whether or not you buy anything. The product appears in a closing call to action, not woven through the text, and every method we describe can be done by hand — several articles explain exactly how, including how long it takes and why it usually stops happening by the second month.
Corrections and review
We revisit every article every two to three months, and sooner when something we described changes. A substantive edit moves the article's update date, which is visible in its markup; fixing a typo does not.
Found an error? Tell us and we will fix it. A correction that changes the meaning of a claim is marked in the article, not quietly overwritten.