Schema markup generator

Pick a type, fill in the fields, and copy valid Schema.org JSON-LD for your page. Supports the three types that actually earn their keep for most sites: Organization, FAQPage and Article. Runs in your browser and sends nothing anywhere.

Your markup

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization"
}
</script>

What Schema markup does

Schema.org markup is structured data you embed in a page so a machine does not have to infer what it is looking at. A human sees a heading and a phone number; a parser sees an Organization with a name, a logo and a contact point. Search engines use it for rich results, and AI readers use it because it is the least ambiguous statement of fact on the page.

Be realistic about which types pay off. BreadcrumbList genuinely changes how your URL appears in Google results. Article feeds Top stories and keeps a dateModified worth having. FAQPage no longer produces expandable results for ordinary sites — Google restricted those to government and health domains in 2023 — but it stays valid and machine-readable, which is the reason to keep it.

Two rules that keep it safe

First: markup must describe what is actually on the page. FAQ markup with questions no visitor can see, or a rating with no reviews behind it, is the fastest route to a manual penalty. Generate the block from the same facts you display, not from what you wish were true.

Second: put the script in server-rendered HTML. Most AI readers do not execute JavaScript, so markup injected by a script after load simply does not exist for them. Paste the output into the page source, then confirm it with Google’s Rich Results Test and the Schema Markup Validator — both free, both take seconds.

What this generator is not

  • It does not check your page. It cannot see whether the FAQ you described is actually visible to a visitor — that check is yours.
  • It does not generate Review or AggregateRating markup, on purpose. Rating markup without real, visible reviews is grounds for a manual action.
  • It is not a guarantee of rich results. Valid markup makes you eligible; Google decides what it shows.

Questions about Schema markup

Where do I put the generated code?
Inside the page’s HTML, usually in the head, as a script tag with type="application/ld+json". It must be present in the HTML the server returns — view source and search for it. If it only appears in the browser’s inspector, a crawler that does not run JavaScript will never see it.
Can one page have several Schema blocks?
Yes, and that is normal. A single article page commonly carries Article, BreadcrumbList and FAQPage at once. Keep each block describing something genuinely on that page, and avoid describing the same entity twice with different values.
Why do you not generate review or rating markup?
Because the risk is asymmetric. Rating markup with no real, visible reviews behind it is a documented cause of manual penalties, and a generator cannot verify that yours exist. When you have genuine reviews displayed on the page, mark up exactly those.
Does Schema markup improve rankings?
Not directly. It makes you eligible for certain result formats and it removes ambiguity for anything parsing the page, including AI assistants. Treat it as clear communication rather than a ranking lever, and you will have the right expectations.

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